NATIONAL GUN SHARE PROGRAM
Problem: There are loopholes hidden in America's gun laws that interfere with the countless initiatives to end gun violence.
Solution: shock people into caring
We took our program to Complex-Con: a groundbreaking festival that brings together pop culture, exclusive retail, and music.
We designed our booth to fit the trendy space and reinforce the satire behind the installation.
We hired spokesmen to try to convince the ComplexCon goers to bring the National Gun Share Program to their neighborhood
We educated them on the loopholes that help make it possible.
The reactions, realizations, & resulting emotions were a powerful step towards understanding what makes gun violence possible.
Copywriter: Christian Harkna
Designer: Ryan Dickey