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HELLO.
I'm Katie.
ART DIRECTOR. DREAMER. PROFESSIONAL THINKER

I am obsessed with the "why," energized by the "how," and always chasing the "what if." I know teamwork really does make the dream work — and I like to dream big. The kind of big that makes memorable work, happy bosses, and agencies stand out. I thrive in fast-paced chaos and am always ready to buckle in and ride any creative rollercoaster — hands up, no screaming​​

DESCRIBED AS:
Refreshingly direct
Infinitely optimistic
An Industrious Macgyver type 
Resilient AF

QUALITY HUMAN MARKERS:
Dogs like me.
Kids Like me.
Seniors like me.
5 Star Rating on Lyft

CREATIVE EXPERIENCE 

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🎨 Brand & Identity


Brand strategy, visual identity systems, brand guidelines, rebrands & brand consolidation, verbal identity/brand voice

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🎪 Experiential & Events


Booth & environmental design, sponsorship activations, event framework,  conference/event creative, production coordination, asset refinement

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🌐 Digital & CRM


Website design & development, email/CRM campaigns, social content​​​

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📦 Retail & Packaging


Packaging design, merchandise design, shopper/trade marketing, POP/POS​​​

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📣 Campaigns & Strategy


Integrated campaigns, product launches, messaging strategy, new business pitches, earned-media/cultural concepting​'

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🎬 Production


Pre-production, storyboards, casting, photoshoots, post-production/video editing, TV/broadcast creative conceptual  development

 

INDUSTRY EXPERIENCE:

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✈️ Industrial/B2B & Aerospace


Account-based marketing, government/defense marketing, internal & corporate comms, sponsorship activations, trade shows 

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💊 Healthcare/Pharm


HCP & DTC messaging, medical conference design, product launch creative

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🥃 CPG & Beverage


Shopper marketing, POP/POS, verbal identity

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🚗 Automotive


Retail trade marketing, sponsorships 

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🧦 DTC/Retail Startups


Brand launch, ecommerce, merchandise & packaging

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⚡ Energy & Utilities


Brand platform development, utility communications

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🏛️ Tourism & Cultural Attractions


Brand guidelines, design systems,  OOH & social campaigns 

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🔧 Home Services 
Premium product line development, AI-driven campaign creative, brand guideline extension

 

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