Goodyear Tires

Waze Partnership: During the 2022 College Football Season Goodyear partnered with Waze to give fans a chance to drive the Goodyear Blimp to the game with turn-by-turn directions from Kirk Herbstreit.

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Goodyear Cotton Bowl:

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Goodyear Racing Social: 

With the introduction of the Next Gen car and exciting updates to the racing schedule, NASCAR has declared this a season of change.

This season, Goodyear will renew and reimagine our favorite sport: what it means to be the official tire, what it means to be a fan, and what it means to win. 

Goodyear 400: 

NASCAR’s Official Throwback Weekend Cup Series at Darlington Raceway – one of the Cup Series’ oldest and most difficult active tracks – the Goodyear 400 celebrates the history of stock car racing and signifies another milestone chapter in Goodyear’s 68-year affiliation with NASCAR.`

To hype fans up for the Goodyear 400, we reviewed hours of driver interviews to create video driver hype videos to be used on social and at the track during the race. Each video  touches on one of the things that makes the Goodyear 400 special. 

Goodyear Garage to Glory: 

The Rock & Roll Hall of Fame and Goodyear launched “From Garage to Glory,” a nationwide talent search that will give aspiring musicians or bands a chance to perform live on stage at the Rock & Roll Hall of Fame Induction Fest, $10,000 and many more prizes, including a mentorship day with Grammy Award-Winning Producer Che Pope.