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Art Director
National Gun Share Program
We share houses. We share bikes. We share cars. In this “sharing” economy, why not share automatic weapons, too? This satirical campaign had a serious intent: to provoke discussion and incite a debate.
Case Study
Social Engagement
The loopholes interactive page from the website.
Most Complexcon booths were trendy brands selling exclusive merchandise. Our booth gave out o our swag for free, as long as posted and tagged us on social media or shared or "thanked the politicians" who made loopholes possible.
The week leading up to the event, we placed stickers all over Chicago to spread the word about gun loopholes and drive people to our site.
ComplexCon installation
Full reactions
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