Copy of Menopause Hormone Therapies

Menopause Hormone Therapies by Pfizer

Did seeing that on my homepage make you uncomfortable? Good.

Did it make you want to know wtf that page could be about? Perfect.

Before we go into moist vaginas and the power of shock value let me set the stage for where this campaign came from...

Pfizer offers four different medications to treat menopause symptoms. Our challenge was to consolidate these four medications into a unified portfolio, demonstrating Pfizer’s diverse solutions for the many challenges women face during menopause. The goal was to create clarity and confidence for both women and HCPs, positioning Pfizer as a trusted partner through every stage of this journey.

We worked extensively on creative development for this project, aiming to break away from traditional pharma advertising with a modern message and visual style that resonated with today’s audience. While the final direction reverted to a more conventional approach, our favorite campaign remains here in my portfolio—a testament to the creative innovation we aimed to bring to this space.

Some work from where we landed...