There is a big difference between a kitchen range and a Viking range. A normal range is merely a tool used to cook food. A Viking range is an extension of your personal style and another accessory to add to a fashion-forward life. Multiple colors, hardware, and detailed options allow you to design the perfect range that can elevate your kitchen the same way the right shoes can complete an outfit.
Print + Social
Placed next to the well known "who wore it best" page, Viking will display the best-dressed kitchens. Kitchens can be submitted on Instagram with #Viking.BestDressedKitchen. Viking will post select kitchens to be judged by social followers via Instagram stories and posts.
LIMITED EDITION RANGE
The Christian Louboutin brand is known for its iconic red soles. Viking will partner with them and create a limited edition range that incorporates the iconic red accents in the range's interior surfaces.
DIGITAL + SOCIAL
No style is complete with
out a statement piece.
Social and Print.
Fashion Week select designer Collaboration Collection
Top designers will be matched with a Viking color and produce a look inspired by that range. The collection will showcase at New York Fashion Week. Each model will walk down the runway with the inspired range showcased on the big screen behind them. The show will serve food afterward displayed on top of colorful Viking ranges. Food will be prepared by top chefs using a Viking stove.
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