Technology has taken over ever aspect of our lives. Our souls are not digital, their animal.
Weber wants you to show you how to get back to your roots. Use fire, use Weber, and let grilling feed the primal part of you. Weber lets you cook with fire so you can regain the primitive part that's in us all.
Meat & Grill Aisle
Near appliance aisles, discouraging "week forms of cooking" (i.e. microwave)
Copywriter: Jeanne Janutol