National Gun Share Program

How would you feel if there was a program designed to share automatic weapons. Like divvy bikes, our program is a public share center where you can borrow a gun for a bit and bring it back when you are done. What would you say to someone who tried to convince you to endorse this program?

We found the answers at Complex Con 2019 Chicago where we displayed the National Gun Share installation.

We designed our booth to educate people on gun control through trickery and satire. We want people to know the things preventing progress and get angry enough to do something about it. 

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The focus of our installation was loopholes.

These are flaws hidden within American gun laws that obstruct many initiatives aimed at gun control.

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At ComplexCon we displayed them on signs and used them as a foundation to argue why a Gun Share Program is not only real, but a possibility for sidewalks across the nation.

But before we get into that lets talk about ComplexCon.

ComplexCon is a catalyst for creative collaboration  between influencers and the hottest brands.

Known for bringing together pop culture, exclusive retail, and music, we had to strategize an approach a serious issue and not ruin the ComplexCon vibe.

We designed our booth to fit in, but also stand out. Where other booths were selling merchandise, we were selling the the idea of sharing guns. 
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Actors posed as sales reps employed by National Gun Share Program. Their job was to promote the program and convince ComplexCon ateendees  to help endorse the program so it can grow as a company.  If people took the time to come and talk to us we handed out merchandise that help spread the word. 

Once people realized what we were really doing, their reactions, realizations, & emotions became a powerful step towards understanding what makes gun violence a difficult obstacle to over come . 

Copywriter: Christian Harkna​ 

Designer: Ryan Dickey